E-Mail Marketing
We now have an Agency agreement with iContact and can now offer email marketing as an add on service to our growing website buisness.
The costs are very competitive when compared to postal marketing, we can mail out a newsletter or mailer for 0.3/0.5p per email against 27p second class post. But the costs savings are only the beginning, the real advantage is tracking the mailing and seeing how your customers responded to the information sent. With in-depth tracking, you can look at when a person opened a message, how many times they opened it, what links they clicked on, among other things.
These will be good factors in deciding the next send days/times, content, or even layout of your newsletter. Tracking can also help you segment your contact lists based on identifiable interests - no more guessing!
We can help with the design of your email newsletter, it is much more than how pretty it looks. The design of your newsletter may effect open rates, click through rates, and deliverability.
The reason we choose iContact, they are a reputable email marketing service provider, you don’t have to worry about black lists/white lists or dealing with internet service providers. When it comes to getting in an inbox, all you need to worry about are your subject lines, your message’s content and the quality of the list you’re sending to, iContact filters your data and checks out the email to make sure it is complient with the law.
We have already a number of customers who have started using the service and they hav all expressed positive feedback - `if you would like to see the system and how you can use it to drive customers to your website, and keep intouch with your existing customers
Please contact us on 0113 2506533