Logo Design
A well-designed logo is probably one of the most important items when it comes to design of corporate identity. The logo has to be describable, memorable, scalable and effective without color.
There are four critical elements that can be seen in every great logo design:
You must be able to describe it
It must be memorable
It must be effective in black and white
It must be scalable i.e. effective at a small size
If you can't describe what a logo looks like then how will you be able to remember it?
Colour is secondary to the shape. Adding colour should be left to the very end of the process, because if the logo doesn't work in black only, no amount of colour will rescue the design.
Scalability is vital for things such as pens, pin badges etc. All those little things that people often forget about.
If you need a new logo we would like to help call us on 0113 2506533
